INVI Foundation, which operates a blockchain-based luxury invitation commerce project(INVI), announced last month that it would enter the virtual influencer and virtual show host business and selected and released a demo version of four people on the 3rd.
Before selecting four virtual influencer demonstrators, INVI secured △ deep fake application technology △ photosynthesis technology △ recording video person synthesis technology. The four virtual influencers will work as △ influencer △ show host △ models in various channels in the future.
In addition, it plans to approach the public by leading INVI Mall, INVI’s blockchain-based luxury shopping mall, by issuing PFP and conducting live commerce.
INVI is speeding up its business promotion after reorganization to reduce the scope of its existing offline business in line with the changing industrial environment and to transform itself into a web 3.0 meta-commerce company by focusing its capabilities on blockchain-based online business.
An INVI official said, “This virtual influencer has been selected as a multinational and multi-ethnic for globalization, and it is still a demo version that can change depending on future development and progress,” adding, “Virtual influencer will actively work to revitalize luxury shopping and distribution using NFT.”
[Blockchain Today reporter Jang Myung-kwan]
Source: Bloc0kchain Today (http://www.blockchaintoday.co.kr)
